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Jacques Villon

Will Comparison Shoppers Hurt VIP Paper?

by Will Brand on April 18, 2012
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Tomorrow, VIP Art Fair opens its works-on-paper spinoff, VIP Paper. It’s a great idea—works on paper are generally cheaper, and generally editions, so some of the anxiety of purchasing a work sight unseen is eased—but its inaugural year inevitably raises questions about how to sell editions online.

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