Facebook’s valuation (in Whoppers)
“Burger King recently introduced a Facebook app called Whopper Sacrifice that allows users to delete ten of their friends in exchange for a Whopper sandwich. Watch the app in action. What BK has unwittingly done here is provide a way to determine the valuation of Facebook.” When all’s said and done, Kottke determines BK’s valuation of Facebook at $3.6 billion; considerably less than the $15 billion valuation assigned to Facebook by Microsoft in 2007 “but in the same ballpark as the lower valuations being tossed about in recent months.”
